Title: Breweries

Source: Borg and Bergermaier (1982)

Description: Beer drinkers were asked to rate 9 breweries on 26
attributes. The attributes were, e.g., ‘Brewery has rich tradition’ or
‘Brewery makes very good Pils beer’. Relative to each attribute, the
informant had to assign each brewery a score on a 6-point scale
ranging from 1=‘not true’ at all to 6=‘very true’. The resulting
scores are therefore taken as similarity values.